Systems in Production
The CRM platform we build around each client — and run for them.
When your sales process depends on software you don't control, every change becomes someone else's decision.
MITS CRM is the platform we built to run our clients’ sales and operations. Businesses like Self Coaching Masters and DJ Hyvyb operate on it every day — each with the same core system, shaped to how they work.
Their operation was spread across disconnected subscriptions — a CRM here, email in another tool, marketing somewhere else, automation bolted on, reporting exported by hand. Each tool was fine on its own; together they were a tax. Data was re-entered across systems, nothing reconciled cleanly, every new seat raised the bill, and the parts that mattered most to their business were the parts no single tool did well.
Not because the SaaS was bad — because the business had become specific. They needed workflows shaped to how they actually sell and operate, data cleanly separated and secure, automation woven into the pipeline rather than bolted alongside it, and the flexibility to change the system as the business changed. Off-the-shelf gave them someone else's workflow and a roadmap they didn't control.
This is the heart of it: instead of bending their operation to fit a generic tool, each client gets the system shaped to how they actually work — and when a workflow needs to change, we change it. No feature request lost in a vendor’s queue, no waiting on a roadmap set by someone else. It isn’t a rigid SaaS they rent; it’s a platform we build around them and run for them.
A business shouldn’t have to run its own software. So we do: hosting, updates, uptime, security, and the infrastructure underneath. Each client focuses on their operation; we make sure the platform keeps working.
The business didn't need another CRM. It needed software that matched how it actually operates. Every off-the-shelf option asked them to change their workflow to fit the tool. This project changed the tool to fit the workflow — which is the whole reason it exists.
Each business runs on software built around it — one system that fits how they work, that grows with them instead of taxing them, and that we keep running in the background. They stopped bending their operation to fit their tools, and got back to running the business.
Multi-tenant platform: React/Vite frontend, Python/FastAPI backend, PostgreSQL, Redis, background workers (Celery) for automation, containerized with Docker. Strict per-tenant data isolation, a built-in outreach-cadence engine, and role-based access. Runs multiple independent businesses in production today.
MITS SFL